A free guide for parents and family

My Child Is a NEET. What Should I Do?

I grew up in the UK during the mass unemployment of the Thatcher years, and I was NEET myself as a teenager. Decades later, I wrote the book I wish my parents had bought me, or I’d bought it. It’s free, it’s honest, and it’s not academic.

Are you the one who’s NEET, not a parent reading this on their behalf? This page is written for your parents — go straight to the version written for you →

That’s not a parenting failure

If your son or daughter has been out of work, out of education and out of training for a while now, you’ve probably already tried the obvious things — the pep talks, the job listings left on the kitchen table, the “have you tried…”. And you’ve probably noticed none of it is landing the way you hoped.

That’s not a parenting failure. The job market your child is trying to enter is genuinely different from the one you or I started in — and most of the advice floating around either talks down to them or assumes a level of confidence they don’t currently have.

Ikigai+ in the Age of AI was written to sit between you and them — something you can hand over without it feeling like another lecture, because it isn’t one.

What’s actually in it

  • A short, four-part framework (Ikigai) for figuring out what a young person is actually suited to — not just what’s advertised — which tends to work better than generic “just apply to more jobs” advice when someone is stuck and demoralised.
  • Plain-English guidance on the AI-driven hiring tools (resume scanners, screening bots) that didn’t exist when most parents last job-hunted, and that quietly filter out good candidates for reasons that have nothing to do with ability.
  • Real case studies of young people who were stuck in exactly this position and found a way through — not inspirational-poster stuff, actual steps.
  • Written in second person, directly to the young person — so it reads like someone talking to them, not a parent talking at them through a book.

Read it free, right here on this website

No email required — the full book is right here. If you’d rather buy it, the Kindle or paperback edition is also available cheaply on Amazon further down.

Ikigai+ in the Age of AI paperback cover

Prefer something they can hold?

The Kindle edition is available right now on Amazon for $7.13, and the paperback edition is now live too, at $10.99 — cheap enough to send someone a copy without a second thought. A physical copy on the kitchen table sometimes says what you can’t quite find the words for.

View on Amazon →
Get it on Google Play →

Not sure where to start? Take the test first

The quickest way in — for either of you — is still the free Ikigai Test: five minutes, no sign-up, and it works whether you’re the parent trying to understand what might help, or your child is ready to try it themselves.

Start the Ikigai Test →

Already done the Ikigai Test? The Ikigai Lift is a 2-minute follow-up reading that shows exactly where you stand right now and what to try next.

Try the Ikigai Lift →